How big is the pet industry in 2025?

The pet industry is projected to reach $200 billion in sales by 2025, driven by growth in natural pet products, health services, and technology.

What are the top trends in the pet industry?

Key trends include the demand for natural and sustainable products, the rise of pet technology, and the globalization of pet brands and services.

Why are pet owners choosing natural products?

Consumers are more aware of health, sustainability, and ingredient transparency, leading to a shift toward organic and eco-friendly pet care.

What We Learned at Global Pet Expo 2023

Pet Industry Growth Trends 2025 | Natural & Tech-Driven Future

Pet Industry Growth: Natural Products, Technology & Global Expansion

The pet industry is booming and showing no signs of slowing down — with sales projected to surpass $200 billion by 2025. This growth reflects not just the love we have for our pets but also a major shift toward better nutrition, sustainability, and cutting-edge technology that enhances pet health and wellness.

The Pet Industry Is Growing Rapidly

In the United States alone, there are an estimated 180 million pets. In 2020, the pet industry was valued at $99 billion, and the market is on track to double by 2025. Drivers of this growth include:

More households owning pets, including millennials and Gen Z.
The rise of pet-friendly businesses and services.
Higher spending on veterinary care, nutrition, and enrichment.

Consumers Want Natural, Sustainable, and Healthy Pet Products

Modern pet parents are treating their pets like family, which means they are seeking organic, non-GMO, and eco-friendly products. Trends shaping the industry include:

Organic and natural pet supplements and treats.
Eco-friendly packaging and sustainable sourcing.
Increased demand for plant-based wellness options like CBD.

Technology Is Transforming Pet Care

Pet tech is one of the fastest-growing segments in the market. New innovations are helping pet owners provide better care and peace of mind:

Smart Collars – track activity levels, sleep, and location.
Connected Feeders – schedule and portion meals remotely.
Pet Cameras – allow owners to check in and even talk to their pets while away.

The Globalization of the Pet Industry

International pet brands are expanding rapidly, and online marketplaces have made it easier for consumers worldwide to access premium products. Globalization is driving:

Cross-border e-commerce for pet supplements, food, and accessories.
Lower shipping costs and faster delivery options.
Increased awareness of wellness-focused brands like Hemp Well.

What This Means for Pet Parents

With more options than ever, pet owners can be selective — prioritizing products that are natural, transparent, and science-backed. Whether you’re looking for calming chews or hemp oil for horses, the pet wellness market is full of innovative solutions that support your pet’s health at every stage of life.