“Positioning” is a marketing word that might be thought of how people/customers perceive something compared to something else, in this example how they might perceive your store to your competitors.
Because of the nature of the emerging hemp market, and the ever-increasing consumer awareness of hemp products and their benefits, simply carrying a product such as Hemp Well can make a consumer think of your business in a different light than your competitor.
Hemp Well can help you position your store as:
- a store that carries additional therapies for a pet approved by veterinarian
- a store that carries additional preventative maintenance products
- a store that now has a wider range of safe and natural supplements
- a store that carries premium products, different from their local supermarket
- a store that has an emerging product area as recommended by a friend
- a store that loves to interact and educate customers